Saul Bass was a well known graphic designer and filmmaker, perhaps best known for his design of film posters and title sequences. One of his famous quote is, “Design is thinking made visual.” I think it is very interesting way to explain what design is which ironically makes you think about design. And when we hear ‘Design thinking’ from IDEO in this context, it adds another level of complexity.

As designers, we have the responsibility to present our solutions to all stakeholders with a neutral view. Here is my attempt to make the ‘Design thinking’ visual. (No, I never said it was simple.) This helps me look at a challenge to gain knowledge, develop insights and identify opportunities before designing solutions.

 

(Can you count the words design and think in this post? Add to your comments.)

Visit ideabaaz to view some of past work.

Cheers!